Eser Perfumery
Visual Branding
Our sense of smell is closely tied to our memories. A particular scent can transport us back to a happy day, a sweet moment, a calming experience, or even an important event in our lives.
At Eser, we understand the power of scent in triggering memories and emotions. That's why Eser want to be there for you at every milestone in your life. When you spray this hand-sized perfume bottle in the years to come, the scent will be a reminder of those special moments and take you back to that peaceful state of mind.
The bar pulled back on the letter 'E' represents how strong a scent can take you back to your core memories. The small curve inside the circle embodies the serene feeling you get when comforted by good memories.
Icons were created for each scent, in addition to the logo. Eden, which has a floral and powdery scent, is represented by an icon of the Eden tree to symbolize the pureness of the fragrance. Meanwhile, the Berrylllium scent, which draws inspiration from the element Beryllium (Be) in the periodic table, is represented by an atom icon.
Eser Perfumery
___
Art Director & Brand Designer
Services: Brand Visual Development
___
Photo credit to Eser Perfumery
